“The Reptilian Brain Will Jump On Any Opportunity You Give it To Perceive Danger.” The most ancient of our brains commonly referred to as the reptilian brain, or lizard brain is highly instinctual in nature….

“Bad News Sells Because The Amygdala Is Always Looking For Something To Fear.” – Peter Diamandis The amygdala is a group of almond-shaped, small nuclei clusters in the brain’s temporal lobe located at the base….